New Content Offers Consumers Nutritional News, Healthy Lifestyle Recipes and Other Nutrition Information About Hass Avocados

IRVINE, Calif. (May 28, 2008) – The Hass Avocado Board (HAB) recently launched a nutrition-oriented section on its Web site dedicated entirely to educating consumers about the health benefits of Hass avocados. The goal of the HAB's new nutrition Micro site, which can be found at avocadocentral.com/healthandnutrition, is to create awareness about the nutritional advantages of incorporating Hass avocados into consumers’ diets.

"I think the HAB has a responsibility as an industry leader to inform consumers about the nutritional benefits of avocados," said Jose Luis Obregon, managing director of the HAB. "I'm so pleased that we now have a resource that provides consumers with Hass avocado nutritional information and recipes that offer easy ways to incorporate the fruit into a healthy lifestyle. This nutrition-focused content is just another testament to the HAB’s commitment to educating consumers about Hass avocados."

The new HAB nutrition Micro site includes Hass avocado recipe ideas, the latest nutrition news about
the fruit, information about how Hass avocados can help consumers meet the requirements of the USDA Dietary Guidelines for Americans and background on how Hass avocados can serve as a component of a diet that helps to keep hearts healthy and may even help with weight management. The new nutrition section also includes an “Ask the Expert” feature, where Julie Upton, R.D, who serves as a nutritional consultant to the HAB, answers frequently asked nutrition questions about Hass avocados.

The HAB's new nutrition Micro site is a tool that will proactively promote Hass avocados online to a growing health-conscious consumer audience, encouraging consumption of the fruit as a healthy lifestyle choice year around. The HAB will highlight the Micro site in all of its nutrition promotional efforts as a resource where consumers can find avocado nutritional information and recipes. The HAB also will drive traffic to the Micro site through the placement of online banners located on other key health-oriented Web sites.


About the Hass Avocado Board
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The Hass Avocado Board (HAB) was established in 2002 after approval by producers and importers of Hass avocados in a national referendum. A 12-member Board administers the program. Over 20,000 producers and 100 importers are involved in the HAB, which covers fresh domestic and imported Hass avocados sold in the U.S. market.

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