www.AvocadoCentral.com

Hass Avocado Board's (HAB) goal is to increase awareness of and demand for Hass avocados among U.S. consumers while maximizing the promotional budget's impact. Umbrella themes, special events and public relations efforts are all designed to educate the consumer about the quality and versatility of Hass avocados with consistent messages focused on usage ideas and coupled with strong calls to action.