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Retail Sales and Price Graph & Retail Advertising Data

Source:: FreshLook/IRI scan data from retailers registers imputed to reflect 100% ACV
Updated:: Monthly

Retail scan data comes directly from the retailers' cash registers, based on actual retail sales of Hass avocados. The percentage of data collected from retailers varies by market. This data has been carefully imputed (mathematically increased) to reflect 100% ACV (All Commodity Value) of the Hass and Hass-like varieties of avocado sales in each DMA market. Other varieties of avocados (greenskins) are not reflected in this data.

ACV - 100% ACV reflects all Hass avocados, sold in 100% of the stores in the geographical boundary. This includes sales from super centers, club stores, national chains, regional chains and independent grocers. It does not reflect sales from farm stands, drug stores or convenience outlets.

DMA (or Markets) - Designated Market Areas (DMA) are well defined geographical areas composed of select groups of counties adopted from Nielsen Media Research. Forty-two key Hass avocado markets are represented for trend analysis.

Regions - Regions are based on supermarket distribution patterns and were originally defined based on retailer input

USA California = State of California
Great Lakes = States of Wisconsin, Illinois, Indiana, Michigan, Ohio
Mid South = States of Tennessee, Kentucky, Virginia, West Virginia, North Carolina, Maryland, District of Columbia, Delaware
North East = States of New York, Massachusetts, Pennsylvania, Vermont, New Hampshire, Maine, Connecticut, Rhode Island, New Jersey
Plains = States of North Dakota, South Dakota, Nebraska, Kansas, Minnesota, Iowa, Missouri
South Central = States of Texas, Arkansas, Louisiana, Oklahoma
South East = States of South Carolina, Georgia, Florida, Alabama, Mississippi
West = States of Washington, Oregon, Idaho, Montana, Wyoming, Colorado, Nevada, Arizona, New Mexico, Utah

Advertising Table

Source:: USDA Fruit and Vegetable Market News
Updated:: Weekly

Retail adverting results from surveys of more than 200 retailers, comprising roughly 17,000 individual stores, with online weekly advertised features. Data range reflects one week of data collection and encompasses advertised pricing good from the Saturday before the week ending date through the following Thursday.

Regions designated by USDA are:

USA South Central = States of Arkansas, Colorado, Kansas, Louisiana, Missouri, New Mexico, Oklahoma, Texas
South West = States of Arizona, California, Nevada, Utah
North West = States of Idaho, Montana, Oregon, Washing, Wyoming
North East = States of Connecticut, Delaware, Maine, Maryland, New Hampshire, New Jersey, New York, Pennsylvania, Rhode Island, Vermont
South East = States of Alabama, Florida, Georgia, Mississippi, North Carolina, South Carolina, Tennessee, Virginia, West Virginia
Mid West = States of Iowa, Illinois, Indiana, Kentucky, Michigan, Minnesota, North Dakota, Nebraska, Ohio, South Dakota, Wisconsin